Up One Level
Direct Marketing Campaigns
"By 2010, we estimate television advertising could be only 35% as effective as it was in 1990...
[Marketers] will have to interact with consumers in novel ways by focusing more on new media and mastering an environment where messages have to 'pull customers"
- McKinsey Quarterly, June 2005
Unless you are selling iPODs or Windows Operating Systems, communicating the same message to everyone just isn't effective anymore. West Canadian can help you deliver personalized, targeted, relevant messages to your clients across multiple channels.
You may have heard terms like 1 to 1 marketing, cross-media or multi-channel marketing. All involve sending out personalized and, ideally, relevant information across multiple channels (print, web, email, text to mobile device) while varying the content (text images, messages, offers) to suit the recipient. Many studies have proven that more focused, personalized and relevant communication with customers and prospects increases response rates and revenues vs same-to-all messages. Treat your customers like the individuals they are.
The benefits of relevant direct marketing include:
- Improved response rates
- More qualified prospects
- Increased revenues
- Increased customer retention
- Measure campaign ROI
The following graphic shows the path to true relationship marketing. West Canadian can help deliver solutions all the way along this continuum.
