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The HUB at West Canadian Has Re-opened to the Public

The HUB business centre at West Canadian Digital Imaging's Calgary location has officially re-opened with revised hours and services. Following months of closure due to the pandemic, we are excited to announce that The HUB at West Canadian re-opened to the public on Wed, Sept 9, 2020. We remain committed to the safety of our staff and visitors, and have implemented changes to the space including revised hours, services and health and safety measures. Revised Hours The HUB is now open Monday through Friday from 8 am - 4 pm. Please note that The HUB will remain permanently closed on weekends and statutory holidays. Changes to Available Services To protect the health and safety of our customers and staff, self-service computers and copiers will no longer be available at The HUB. All other services including walk-in support for printing, scanning and photocopying are available, as well as pickup for existing orders. Curbside Pickup Still Available If you are visiting our building to pick up an existing print order, you now have the option to walk into The HUB or park in one of our assigned stalls for curbside pickup. For curbside pickup, please call the phone number on the sign outside upon arrival. Health & Safety Measures Our team has implemented safety measures in our space to protect your health and safety. Please note the following before visiting The HUB: All guests are required to wear face masks upon entrance into the buildingWe have increased the frequency of cleaning in our buildingWhile guests will have access to The HUB on the first floor through the South Entrance accessible nearest our parking lot, access to other areas of the building including elevators and stairwells is restricted at this time We are so excited to welcome you back and look forward to visiting next time you're at The HUB. See you soon! For questions about The HUB, please contact: Karly Steed Team Lead, Client Services 403-541-5648

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The Easiest (and Most Affordable) Way to Go Paperless: Scan-to-Zero

It started with a filing cabinet. Then a closet. Eventually, your organization's paper records collection grew so much that your office space couldn't sustain it, so you entered into a contract with a file storage vendor. Sound familiar? Today, the average organization increases its paper consumption by 22% each year, which means there's no sign of that growth stopping anytime soon. Driven by a shift towards remote work and an increase in economic uncertainty, many businesses are now looking to improve their employees' access to company information and reduce their overall operating costs. Thankfully, both objectives can be achieved with a single solution... by eliminating the large volumes of paper in your organization that take up valuable real estate, cost money to store and are very difficult (if not impossible) to access while working remotely. The solution sounds simple—eliminate paper. But often, this can feel like a daunting and expensive endeavor that leaves many businesses wondering, "Where do we start?" Enter Scan-to-Zero. What is Scan-to-Zero? Scan-to-Zero is a method of digitizing your paper records collection that is easy, affordable and flexible. Rather than deploying resources to scan your entire records collection all at once (which can be daunting and expensive), our team will digitize a fixed volume of your records each month until your collection is complete. If your records are taking up space in your office, or you're paying expensive document storage fees, we'll alleviate those pain points right away. At no additional cost, we will store your records at our secure facilities while they're waiting in the queue to be scanned. When it's time for digitization, our experts securely convert, extract and index the valuable data from your records using our state-of-the-art capture technology including an IBML scanner, Kofax Capture and Optical Character Recognition (OCR). Book a complimentary Scan-to-Zero Site Assessment > The Scan-to-Zero Process How does it work? We assess your needs and establish a budget, timeline and technical requirements for your file delivery We securely transport your collection to our storage facilities where your documents await scanning, or we can remove small batches from your office at a time (we're flexible to your needs) Whether your budget is $500 or $5000, we'll scan a fixed rate of documents each month until your paper volume and invoice both reach zeroWhile your files are in the queue waiting to be scanned, you'll still have access to them—just let us know what files you need, and our experts will locate and deliver them securely right awayOnce your documents are digitized, we deliver them to you digitally (and we can also help you with content management solutions and strategies) After they're scanned, West Canadian can safely destroy your records in accordance with compliance regulations, or we can return them safely to you (or a combination of the above) Get started with Scan-to-Zero today > Key Benefits of Scan-to-Zero 1) Eliminate Document Storage Costs and Contracts If your business records are in a document storage facility, you're likely paying a fixed monthly rate on a long-term contract. When that contract is up, there's still no end in site as your volume of information continues to grow. With Scan-to-Zero, you pay what you want until the work is done and your invoice is zero. 2) Gain Access to Critical Business Records Once your documents are scanned and converted, West Canadian offers and supports several solutions for digital file delivery and information management. Our experts will work with your unique needs, budget and timelines to determine what's right for you. 3) Improve Workplace Efficiency Research shows that a typical employee spends 30-40% of their timelooking for information that's stored away in filing cabinets. Once you've gone digital, you can organize your content repository in a simple and effective way that makes it easy to find information whenever and wherever you need it. Getting Started The first step is a conversation. Take advantage of our complimentary Scan-to-Zero Site Assessment and we'll visit the location of your business records to assess: The approximate volume of your recordsFile types and unique requirements for digitizationYour budget and timeline for going digital Plus, for a limited time get a complimentary proof of concept that includes the scanning and electronic delivery of one banker's box of files. More information at the link below. Learn More

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Enable Your Digital Workforce: 3 Steps to Drive Remote Productivity

As the COVID-19 crisis began to unfold, many organizations had to quickly mobilize a remote workforce with very little warning or preparation. Some of West Canadian's customers reached out to find simple and affordable solutions that would enable their employees to remotely access and collaborate on company documents, no matter where they were working from. As we settle in and adapt to this new world of work, issues and gaps in process will inevitably continue to surface. Here are three steps organizations can follow to proactively support and empower a productive digital workplace. Step 1: Define your business critical processes. To meet an immediate need, many employees found temporary workarounds to access their files and information from home. To enable a truly productive, secure and accessible remote work environment, organizations must reassess the situation strategically. Before you can choose a solution for your new digital workplace, you must define your needs. Start by identifying the key stakeholders in your business — HR, Accounting, Supply Chain, Operations, Marketing, Sales, etc., and then define the critical processes that each of these groups perform to keep your business running. Some examples include: Does your HR team need access to employee records and policies to manage staff and business continuity during the crisis? Does your accounting team need access to invoices and purchase orders to continue paying vendors and collecting customer payments?Do your sales staff need customer contracts, SOWs and other critical materials to manage accounts and keep revenue flowing? Once you have defined the business critical processes performed by each stakeholder group, list them in order of priority and identify the roadblocks they are experiencing due to their new remote work environment. Step 2: Determine what you already have available in your technology ecosystem. Once you have a solid understanding of the roadblocks your stakeholders are experiencing, the next step is understanding the tools, technology and expertise you already have available. Some key questions to consider: Where are your company documents stored? Start with the basics. Are your documents paper-based, digital, or both? If your company information is paper-based and stored away in filing cabinets at the office, you will need to consider converting those documents to a digital format and storing them in a secure, cloud-based location. While developing a digital information ecosystem typically requires strategy, there are easy-to-adopt and affordable solutions that will work for the interim. If your documents are digital, where are they stored? If they are in network folders, are they accessible remotely through a VPN? If they are in email, SharePoint or an ERP system, can they be securely accessed and shared from home? Do you have the in-house expertise to deploy a solution? If there are gaps in your technology that leave your team unable to access information remotely, you may need to deploy an interim solution. In that case, do you have an internal IT team that can champion the initiative and get your digital workforce set up quickly? If not, consider consulting with a trusted partner like West Canadian. Speak to our Digital Transformation Specialist > Step 3: Choose and deploy a solution. You now have a clear understanding of the roadblocks your employees are having getting access to their critical information, and you understand your current technology environment. With this in mind, it's time to choose a technology solution that will work for the interim, but also has the capability to provide value when your employees are back at work. There are several quick to adopt, easy to use and affordable document management solutions that could work for your organization. Which solution you choose depends on factors such as: Complexity of your information environment — Do you have several departments that each need their own repository, or are you a smaller business that needs a single place to store information? Metadata requirements — What type of search functionality do you need to retrieve documentation? Permission controls — Do you require advanced measures for granting access to documentation, or are you fairly lenient? If you're not sure where to get started with choosing an interim document and information management ecosystem, West Canadian can help. We're Here for You West Canadian can help you rapidly design and deploy the software,hardware and processes that you need to enable your workforce with quick, simple and secure access to your key business records. Learn more by clicking the link below. Learn More

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West Canadian Achieves Certificate of Recognition (COR) in Alberta

June 18, 2020 — West Canadian Digital Imaging Inc. (West Canadian) today announced the achievement of their Workplace Safety Certificate of Recognition (COR) from the Government of Alberta. The Certificate of Recognition is a designation granted to organizations whose Health and Safety Management Systems meet Occupational Health & Safety (OHS) standards as evaluated by an external certified auditor. Many organizations in government, oil and gas and other safety-conscious industries have made it a requirement for vendors to have their COR in order to bid on work. This designation gives the company a competitive advantage that few organizations who provide similar services to West Canadian have. “Our Certificate of Recognition is a reflection of a dedicated staff who actively participate in maintaining a safe work environment each day," says Heather Rogers, Human Resources Manager. "We have always believed that our people are our most important resource." "The achievement of our COR makes a clear statement of our commitment to the safety of our employees, especially at a time where health and safety are top of mind. This is an incredible achievement that our organization is very proud of." — Karen Brookman, President & CEO The process to attain a Workplace Safety COR is thorough. A two-week audit by a certified external party consists of a review of company documentation including maintenance records, visitor logs, safety meeting records and health and safety policies and procedures. Employees are randomly selected for interviews to ensure there is a maintained level of awareness and involvement in the organization’s health and safety program. To learn more about Alberta’s guidelines for the Workplace Safety COR, visit the Government of Alberta. About West Canadian Digital Imaging Inc. For over 65 years, West Canadian Digital Imaging Inc. has enabled businesses to manage their information, tell their story and drive change that matters using an unparalleled breadth of innovative and flexible digital solutions that span from back-office to brand. Our services are designed to reduce costs, improve efficiency and provide our customers with the confidence to take their business to the next level. Our rich history and deep roots in the community have forged lifetime relationships with clients, partners and staff across Canada. Headquartered in Calgary, we have offices in Edmonton, Red Deer and Fort McMurray, Alberta as well as Toronto, Mississauga and Sarnia, Ontario.  Learn more at or follow us on LinkedIn, Instagram, Facebook or Twitter. For more information, contact: Heather Rogers, Human Resources Manager 1-800-267-2555

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Navigating the Redefined Workplace: 4 Tips for Signage Post-Covid-19

Businesses across North America are preparing to re-open their doors safely and with precaution. As we begin to return to a new normal, organizations must not discount the anxiety that many of us may feel as we navigate change and uncertainty. According to the Government of Canada’s Canadian Perspectives Survey from April 2020, 29% of us opted to work from home during the COVID-19 pandemic. With businesses looking at reopening, and many of us returning to the office after months of working from home, it’s a natural response to feel concern about health and safety. The same survey reported that 54% of respondents are “very” or “extremely” anxious about the health of their loved ones, and 36% of are concerned for their own. It also doesn't help our anxiety that when doors finally do reopen, we won't be returning to “business as usual”. Now is the time to rethink the way we approach processes, interactions and space in the workplace. With a clear plan in place, you can mitigate risk and instill confidence in your employees and customers. For all businesses, an integral part of that plan will include reassessing physical spaces to determine where there are opportunities to provide direction with signage. Following are four best practices for redesigning your workplace using signage and wayfinding that informs and promotes health and safety: 1) Use signage that integrates into the design of your workspace The design of your signs plays a critical role in creating a safe and comforting space. Many off-the-shelf signs feature bright colour palettes and alarming messages, making an indoor space feel like a construction zone – not exactly the welcoming feeling you’re trying to convey to your employees and guests. Shifting colours and tone of voice to match the design of your space and integrate well with your brand can give those in your workplace a sense of belonging and comfort. Swapping out red for more neutral or complementary colours will create a more relaxed atmosphere, while still illustrating an important message. Using the examples below, the message is equally effective, but the tone, colour and even the shape evoke very different emotions. 2) Think about the customer and employee experience first How do your customers and employees move through your space? Mapping out the journey visitors take when navigating your space will help you identify where it may be challenging to practice physical distancing. This can include high-traffic areas such as cash registers, office kitchens or public restrooms. Once you’ve mapped the journey, it’s much easier to imagine the signage applications and hygiene equipment you’ll need. For example, you may want to install one-way directional signage in tight hallways, maximum capacity signs on elevator doors, or “stand here” decals where visitors tend to form lineups. If you have taken the time to consider these problem areas and have implemented solutions, your customers and employees will feel more relaxed as they navigate your space. Explore our health and safety signage templates > 3) Consider both long-term and short-term scenarios Many businesses are feeling a sense of urgency to get back up and running quickly, but it’s also important to consider how our redefined workplace plans will evolve over time and meet organizational needs in the long term. After all, it’s highly possible that physical distancing measures and hygiene awareness will remain prominent in society for years to come. While you consider signage applications, remember that that they may need to remain in your space for years to come. Be sure to balance your short-term needs with long-term insights when choosing your signage so you can make sure it's not only effective now but will integrate into your space in the future. 4) Choose Quality Applications and Materials Once you have identified where you can integrate signage strategically into your workspace, you may find yourself overwhelmed with options for materials and applications. As the old adage goes, you get what you pay for — and that holds true for signage materials. Many businesses are using adhesive applications such as floor, window or wall decals throughout their space. Though off-the-shelf products may appear to be cost effective, they often lack in quality. Always look for non-damaging and removable adhesive products that are easy to apply and just as easy to remove, avoiding any damage to your space. Also consider that floor decals must always be printed on a non-slip vinyl for the safety of your guests. Are you in search of solutions for reopening your workspace? Our Redefined Workplace Signage Program has been developed to provide you with the tools you need prepare for a changed business landscape and reopen your doors with confidence. Learn more about the program by clicking below. Learn More About the Redefined Workplace

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Why Local Businesses Are Turning to Direct Mail Marketing

Content adapted from Business Matters by Canada Post Currently, local businesses are adapting their services to provide customers with options for curbside pickup and doorstep delivery. Many are turning to direct mail marketing as a way to break through the digital noise so they can effectively communicate changes and engage with the community. Direct mail marketing gives businesses the opportunity to reach a broad audience on a more personal level than email marketing alone can provide. In light of the COVID-19 pandemic, direct mail is making a comeback as businesses adapt to reach customers where they are — at home. 81% of Canadians say they read their mail the same day they receive it. Why More Businesses Are Using Direct Mail Despite stereotypes that direct mail is outdated or "old school", research shows that it is far more effective than you might think. Young People Like Direct Mail It's a common misconception that older generations are more responsive to direct mail. In fact, an article by Forbes states that 36% of people under 30 look forward to checking their mail daily, and 95% of 18-to-29-year-olds have a positive response to receiving personal mail. Canadians Pay Attention to Direct Mail To further prove the effectiveness of direct mail, a study by Canada Post revealed that 74% of Canadian consumers always or sometimes notice advertising in direct mail, 81% read their mail the same day they receive it, and 85% will open mail if it looks interesting. Designed by Orange Door 5 Reasons Direct Mail Marketing Works So we know the research proves that direct mail marketing works, but now let's talk about why it works. Here are five of the top reasons direct mail is so effective: 1) Precision-Targeted Reach Today, direct mail can be hyper targeted through demographics and location. It starts by defining your audience, crafting meaningful content with stand-out design, and honing in on your audience through precision-targeted mailing. With Canada Post's Precision Targeter™, businesses can narrow down their audience by choosing from 14 demographic categories like driving distance from your business, household age and income, as well as the type of residence. They can also use interactive maps to target specific neighbourhoods or regions, and more. Designed by Orange Door 2) High Engagement Compared with digital marketing, direct mail receives high engagement from consumers. In fact, postcard marketing has a much higher response rate on average (4.4%) when compared to digital marketing (0.12%). Postcard direct mail marketing has a 4.4% average response rate, compared with 0.12% for digital marketing tactics. 3) Customizable Content When compared to digital marketing tactics, direct mail marketing is highly customizable and has fewer limitations, especially in the realm of creativity. Free from the constraints of CASL compliance, costly email marketing tools and ad blockers, direct mail can be fully customized to whatever purpose you desire and is guaranteed to make it to your customer's mailbox. 4) Affordability Direct mail can be incredibly cost effective for a business hoping to find new customers or engage existing ones. If your business doesn't have the in-house capability to design, print and develop a mailing list, you may need to engage a Canada Post Smartmail™ Marketing Expert Partner like West Canadian. Once you have developed your direct mail piece, Canada Post's pricing for mailing is simpler than you may think. For Neighbourhood Mail, sending one flyer or postcard to approximately 500 addresses on a postal route will cost as little as $0.164 for each flyer. That equals out to only $82 for mailing to 500 potential new and existing customers! Of course, prices are subject to change and are dependent on the complexity of your campaign. 5) Design Potential What makes direct mail stand out is its tangibility. An email or online ad simply can't compare to receiving an eye-catching, well-designed piece of mail that's personally addressed to you. At West Canadian, our in-house design experts at Orange Door are direct mail experts and can work with your unique needs to develop a stand-out piece. Designed by Orange Door Get Started with Direct Mail If you're ready to get started, check out our Small Business Direct Mail Bundle to make it easy and affordable for you to reach your customers while they're at home. Starting at just $0.89 per piece, West Canadian will print 500 direct mail postcards, prepare them for mailing and deliver them directly to Canada Post. Learn more by clicking the link below. Get Started With Direct Mail

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TELUS Spark Celebrates Scientists with New Banner Installed by West Canadian

If you're driving southbound on Calgary's Deerfoot Trail today, you may notice that the TELUS Spark building has a new banner hanging proudly for highway-goers to see. Paying homage to the scientists that are working tirelessly to develop a vaccine for COVID-19 and inform the public to keep us safe, the banner delivers a bold message for the world to see: "Thank you scientists." Photo credit: James Greig Media Around the world, people are finding unique ways to salute those that work in essential services, from balcony cheering for healthcare workersin Belgium to celebrating essential transportation personnel at Canada's St. John's port. As an organization that teaches the public about science through interactive exhibits, school programs and unique events, TELUS Spark is calling on our heroes of science to thank them for all they do. "Scientists express what’s going on in amperes, nanometers, degrees. Very very slowly, what we know through science makes its way into what we do as society. But it takes a long time," says Mary Anne Moser, President & CEO at TELUS Spark. "When, as in the case of COVID-19, what’s going on is measured in units of human bodies, it doesn’t take as long. So right now, I join millions around the world to say thank you scientists." "So right now, I join millions around the world to say thank you scientists." — Mary Anne Moser, President & CEO at Telus Spark Photo credit: James Greig Media Experts in signage solutions, the West Canadian Signage Team produced and installed the 65 x 43 foot banner using a perforated vinyl mesh banner, enabling heavy winds to pass through the sign without causing wear and tear. "West Canadian is proud to have been involved with this initiative to show our support for TELUS Spark, an organization that is deeply woven into the spirit of Calgary's community," says West Canadian's President & CEO, Karen Brookman. Video footage credit: James Greig Media Learn about how West Canadian is using signage to help keep our communities safe through its Physical Distancing Signage Program by clicking the link below. Learn More

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COVID-19 Update: March 31, 2020

As the situation with COVID-19 evolves, West Canadian continues to take appropriate precautions to protect our employees, customers and business partners. Our organization is assessing the situation daily and remains committed to adhering to the Federal and Alberta Health Services guidelines. Closure of Non-Essential Businesses On Friday afternoon, Premier Jason Kenney announced the closure of some Non-Essential Businesses in Alberta. Based on a detailed review of the new restrictions, we have determined that we are included in the exemption list and West Canadian is permitted to remain operational at this time. That said, we have implemented additional preventative measures, including: Effective immediately, we have closed our self-service print, scanning and computer usage stations at the Calgary Hub to reduce public traffic. Customers with existing orders are able to arrange free delivery service or curbside pickup by calling Client Services at 403-313-5866. Curbside pickup is available between 8 am - 4 pm on weekdays. We have eliminated non-essential in-person interaction across the company; Employees are working remotely wherever feasible and essential employees that cannot work from home are operating in rotating shifts to ensure social distancing and redundancy. Supporting Our Customers and Community It's now more important than ever that we work together to support each other and our business community. We are here to serve and support you while we navigate this challenging time. Here are a few ways we're adapting our services to meet your needs: We have launched a Social Distancing Signage Program to help businesses promote hygienic practices in their retail storefronts.We are helping customers to enable a digital workforce with immediate access to document management solutions with deferred payments for up to 60 days.We are offering Managed Mail Services so customers can re-route mail to our facilities, which we will then open, scan and electronically deliver. Mail such as cheques or confidential packages can be couriered directly to a specific location including a home office. For more information, please reach out to if you have urgent questions regarding our operations.

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West Canadian Launches Social Distancing Signage Program for Retailers

Program Will Donate 10% of Proceeds to the United Way in Support of Vulnerable Canadians Affected by COVID-19 As the global health crisis with COVID-19 continues to evolve, retailers and essential services providers are looking for ways to protect their customers and enforce social distancing practices. At West Canadian, this need has led to a sudden increase in demand for retail signage that promotes the hygienic practices recommended by governments. According to the Government of Canada, social distancing is key to helping reduce the spread of COVID-19. While health officials recommend "avoiding crowded places and non-essential gatherings," many common public places, including healthcare facilities, banks, grocers, liquor stores, gas stations, takeout restaurants and others, remain operational to meet the everyday needs of consumers. While these businesses remain open, there is a heightened awareness of what it means to be socially responsible during these uncertain times. For many organizations, this has led to notifying customers of important and frequent changes to service, providing clear communication about hygienic practices, and enforcing strict social distancing policies in their walk-in locations. "Our team came together quickly to brainstorm ideas. It is lifting our spirits to be able to provide a service to the community that helps people feel more confident and safe when they go to a grocery store or pharmacy. At such a difficult time, I am also proud to know that the signage we are producing will provide a contribution to the United Way."— Karen Brookman, President & CEO of West Canadian Digital Imaging West Canadian will be donating 10% of the proceeds from the sales of their Social Distancing Signage Program to the United Way in support of their COVID-19 Community Response Fund. The fund was set up in collaboration with The City of Calgary (including the Calgary Emergency Management Agency), and United Way of Calgary and Area, to support community agencies who are working diligently to keep Calgarians safe and well. West Canadian's new Social Distancing Retail Signage line of products provides organizations with ready-to-order signage materials including maximum capacity signs for store entrances, floor decals that tell customers where to stand in line to keep a safe distance from one another, hygiene awareness wall decals and more. For more information about West Canadian's Social Distancing Retail Signage product line, click the button below. Learn More

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