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COVID-19 Update from West Canadian

As the situation with COVID-19 continues to evolve, West Canadian continues to take appropriate precautions to protect our employees, customers and business partners. We are sensitive to the evolving situation and will adapt as needed. To our community, we are here to serve and support you while we navigate this challenging time; Our imaging team is available to scan your physical documents and help you mobilize your digital workforceOur creative team at Orange Door is available to help you develop effective marketing and creative, so you can remain in good contact with your customersOur signage team is available to meet your signage needs and can still perform installs as long as we are able to access your siteOur delivery team is available to provide pickup and drop-off services, whether you're working from your office or from home Precautions we're taking We've implemented reasonable measures to reduce risk by adhering to the recommendations of public health officials including: Sanitation efforts have been increased in our offices and production plantsEmployees are working remotely from home wherever feasibleEssential employees that cannot work from home are operating in rotating shifts to ensure social distancing and redundancy These measures are being reviewed on a daily basis as the situation evolves. We're in this together. As a private business that has been serving the Calgary community since 1952, supporting our customers and adapting to their needs has always been our top priority. It's now more important than ever that we work together to support each other and our business community. For more information, please reach out to if you have urgent questions regarding our operations.

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Part 2: Backfile Scanning Strategies for Alberta's School Boards

In Part One of our series on Digital Transformation for Alberta's School Boards, we spoke about asking the right questions to prepare for digitization. In Part Two, we will cover the basics of the first step in the process: scanning existing paper records. The first step on the Digital Transformation On-Ramp is digitization and document imaging. This involves capturing historical and day-forward records in a secure and accessible digital format. Before developing a day-forward scanning strategy, most organizations will scan their existing records (backfiles) and develop a strategy for managing them digitally. Using a backfile scanning strategy, organizations convert existing paper documents into compliant electronic records, allowing records administrators and students to easily access files digitally. There are several benefits of digitizing backfiles before developing a day-forward strategy: As you organize past records into an Enterprise Content Management (ECM) system, you develop a solid organizational framework that becomes foundational to your day-forward strategyBeing part of the conversion process, staff become internal champions so when it’s time to develop a day-forward strategy and transition records processes, there is existing internal support During this phase of Digital Transformation, you may choose to hire a strategic partner to securely transport and scan your records. It’s likely that your school board has a high volume of documents to scan, which is why hiring experts in security and compliance that use high-speed industrial scanners will help to ensure the job gets done right. As you are preparing your backfile scanning strategy, here are some questions to consider: How many records do we need scanned?Are they stored in several locations? Do they need to be transported or can they be scanned on site? Are there compliance standards or regulations we have to adhere to? Do the paper records need to be re-stored after they are scanned for compliance purposes, or will they need to be destroyed?Do we have the hardware and software required to scan these documents in house?What is our budget and timeline? Download the Paper Volume Estimator > A backfile strategy will dive deep into your specific requirements, addressing all of the above questions and outlining the people, processes and technology required to get the job done. Once your documents are scanned and data is extracted, they will need to be uploaded into an enterprise content management (ECM) system. An ECM system will organize your content based on a unique architectural structure that works best for you. For many Alberta school boards, student records are uploaded into PASI. But for others with more unique requirements, there may be more than one content management system that is suitable for hosting your organization's information. In Part 3 of our series on Digital Transformation in Education, we will dive into what you should look for when selecting a content repository or ECM system for your student records.

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5 Things I Learned at the CIO Association of Canada's Robotic Process Automation (RPA) Event

By Wendy Cameron, Sales Associate at West Canadian Digital Imaging As a sales person, it's my job to provide expertise on the solutions we offer. Our business is always innovating and adapting to bring new technologies to the table that will help increase efficiency and reduce costs for our customers, and one of the ways we're doing that is with Robotic Process Automation (RPA). On Thursday, Feb. 13, Mark Ellis, our Digital Transformation Specialist at West Canadian gave a presentation on RPA at the CIO Association of Canada's Edmonton Chapter event. The presentation was informative and educational, covering the basics of RPA and its common use cases. Here are five key learnings I wanted to share from Mark's Robotic Process Automation presentation: 1) What is RPA? Contrary to popular belief, Robotic Process Automation has nothing to do with human-like robots replacing real people in the workplace. Instead, RPA actually enables us to do our jobs more effectively, increasing efficiency within our organizations. According to Forrester Research, RPA is "the application of technology that automates workflow processes, primarily for administrative work." RPA software can help automate large volumes of manual, process-oriented work that is done on computers. 2) Why do companies use RPA? There are several reasons companies might implement RPA, but the most notable are efficiency and cost savings. According to the Process Excellence Network's recent global survey, 37% of organizations cited efficiency as their main driver for implementing RPA, while 27% cited cost savings. 3) What departments can benefit most from RPA? Use cases for RPA can exist within any business function. However, the technology is most often used today for finance (60%), customer service (46%), shared services (41%) and data management (41%) departments, followed closely by human resources, information technology, and sales and marketing. 4) What are some examples of RPA in action? RPA can be used to automate virtually any digital activity or time consuming manual task. By creating a workflow for the RPA bot, it will follow a set of rules for any desired outcome that can be completed on a computer. Some of the most notable examples of where organizations use RPA today are: Customer and employee on-boarding Order scheduling and shipment tracking Membership and/or loan applications Regulatory and compliance reportingSupply chain managementContract managementInsurance claims handlingCredit collectionsShipment load researchFinancial account aggregationInsurance patient eligibility verificationSales operations 5) How do I get started with RPA? Automating processes with robotics can seem like a monumental task, but with these few guiding principles in mind, it's easy to get started. Look for broken processes — Find areas where people are spending too much time on manual or redundant tasks. Focus on improving business efficiency — Where are the most common areas your employees are wasting time? Once you've found them, ask how RPA could solve the problem. Use RPA tools that allow the processing of unstructured data — Can the RPA tool process emails, text files and other types of unstructured data? If not, look for one that does. Use tools for productivity, not replacement — RPA should enable your employees, not replace them. Let the technology do the work for you — If the data exists, it should never need to be retyped again. Ready to get started with RPA? Book an RPA discovery session with our Digital Transformation Specialist, Mark Ellis, to begin the process of identifying areas where RPA could bring efficiency to your organization. Click the link below to get started. Book A Meeting

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Edmonton Chamber Created An Unforgettable Event Experience at Annual Ball

West Canadian participated as Print and Signage Sponsor, helping to create a picture-perfect night to remember Event organizers can look at a space and see the possibilities come to life. They can take a blank canvas and transform it into something extraordinary that creates a meaningful and unforgettable experience. That's exactly what the Edmonton Chamber did at Saturday's Edmonton Chamber Ball. As a Bronze Sponsor and the official Print and Signage Provider for the event, West Canadian played an important role in transforming the space with creative signage applications that made for some Instagram-worthy moments. Stacy Underhill, Brittany Carlson and Wendy Cameron posed at the entrance to the Ball. By using a temporary vinyl floor graphic, event planners can add extra depth to a room and take advantage of unused space for event branding and messaging. These graphics are quick to apply and even quicker to remove, are made with an anti-slip material and are perfect for short-term use at events. Thomas Cancilla and Stacy Underhill tested out the custom made on-stage podium. Creating a custom event podium doesn't have to be a costly endeavor. With just a bit of creativity, it can be done affordably and add an extra something to your stage décor. Using Bubble-X™ cutouts, we created a grand podium to take centre stage. It's all in the details. When guests arrived, they were greeted by dining tables beautifully designed and organized in accord with the event theme. From table cards to evening programs printed by West Canadian, each little detail added a special touch to the overall experience of the evening. The 2020 Edmonton Chamber Ball was an evening to remember. We came to work, and we stayed to play. Thank you to the Edmonton Chamber for hosting an unforgettable evening as we kick off 2020 with a bang. Ask us how we can help you create meaningful brand experiences at your next event.

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Announcing New Leadership at Orange Door Direct, a Division of West Canadian Digital Imaging Inc.

Christina Fauser becomes Creative Director at Orange Door Direct and launches an affordable pricing model for high quality design and expert direct marketing solutions. Calgary, Alberta (January 22, 2020) – West Canadian Digital Imaging Inc. (“West Canadian”) today announced an exciting change in leadership and a revised pricing model for their subsidiary, Orange Door Direct (“Orange Door”), that will bring a new competitive edge to the Calgary-based boutique design agency. Christina Fauser returns to Orange Door as Director/Creative Lead. Fauser brings to the team a highly versatile skillset in both digital and print design and over 10 years of industry experience, including four years as a full-time Art Director with Orange Door. In 2018, Fauser left Orange Door to open her own boutique agency but remained a valued designer on contract. Her new leadership position will enable her to use her talent, experience and entrepreneurial spirit to help grow and build the next generation of Orange Door. “This opportunity came at the perfect moment, as I was looking to take my business to the next level,” says Fauser. “Returning to Orange Door in a leadership role allows me to continue my passion for design and solving challenges in creative ways – only now I’ll have the support of a well-respected team of designers and the backing of a 65-year-old company. I'm excited to show both my current and prospective customers what Orange Door is capable of.” Today, Orange Door is also introducing an updated pricing model for all new projects with a goal of fostering long-term trusted relationships by providing high-quality yet affordable creative design and direct marketing solutions. "We are seeing a surge in the marketplace with customers looking to run cost-effective direct marketing campaigns with great design and seamless execution," says Jennifer Brookman, Vice President of Marketing at West Canadian. "By combining Orange Door’s expertise in strategy, print and digital design, data analysis and mail fulfillment, with West Canadian’s innovative digital print and signage capabilities, we are in a unique position to provide end-to-end marketing solutions that are affordable for our customers.” For more information about Orange Door Direct, please visit About West Canadian Digital Imaging Inc. For over 60 years, West Canadian Digital Imaging Inc. has enabled businesses to manage their information, tell their story and drive change that matters using an unparalleled breadth of innovative and flexible digital solutions that span from back-office to brand. Our services are designed to reduce costs, improve efficiency and provide our customers with the confidence to take their business to the next level. Our rich history and deep roots in the community have forged lifetime relationships with clients, partners and staff across Canada. Headquartered in Calgary, we have offices in Edmonton, Red Deer and Fort McMurray, Alberta as well as Toronto, Mississauga and Sarnia, Ontario.  Learn more at or follow us on LinkedIn, Instagram, Facebook or Twitter. About Orange Door Direct Founded in 2001 as a subsidiary of West Canadian Digital Imaging Inc., Orange Door Direct is a boutique design agency that crafts holistic brand solutions to help customers solve unique business challenges. Based out of Calgary, Orange Door works with organizations across Canada, from small business to large enterprise, using data-driven insights, innovative technology and strategic creative design to provide award winning marketing solutions. Backed by West Canadian’s robust print and signage production capabilities, the agency provides end-to-end creative services from concept to completion. Orange Door is a Canada Post Smartmail Marketing Expert Partner™. Learn more at For more information, contact: Rosalind Toews, Marketing Manager West Canadian Digital Imaging 403-689-0950

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Why a Personalized Photo Book is the Best Holiday Gift

The most magical part of the holiday season is watching joy flood the faces of your loved ones as they open the gifts you thoughtfully picked just for them. Ironically, the most stressful part of the holiday season is finding those perfect gifts in the first place. This year, it doesn't have to be. With a personalized photo book, you can show your family, friends, and even your customers just how much they mean to you this holiday season. Here's why a photo book is the best gift to give: 1) Photo Books Give the Gift of Memories As the clock ticks on towards the holiday deadline, we often find ourselves scrambling towards a bustling shopping centre in search of last minute gifts. Because there's nothing quite like a gift made with love, save yourself the trip this year and create a personalized photo book filled with memories that will mean more to your special someone than any pair of pajamas ever could. 2) Photo Books are Timeless Trends come and go, clothing wears, and technology fades away, but the memories captured in a personalized photo book last a lifetime. Years down the road, your loved ones will look back at their special photo book and feel the same warmth they felt when they first received such a special gift. 3) Photo Books are Easy and Affordable Using an online photo book creator like Mixbook, it's easier than ever to upload your favourite photos, choose a custom template and create a professional looking, quality made book. From start to finish, you'll have your order in faster than you can find a parking spot at the mall during the holiday season. If you're looking for something highly customized that can be designed, printed and bound to specific requirements like corporate photo books, West Canadian can help from concept to completion using our robust design and production capabilities. For the latest promotions offered by Mixbook or to get started on your holiday photo books today, visit Get Started On My Personalized Photo Book

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West Canadian Announces CEO Transition within the Brookman Family

Karen Brookman becomes CEO with long-time Alberta-based digital imaging and printing company to guide future direction and expansion Calgary, Alberta (November 18, 2019) – West Canadian Digital Imaging Inc. (“West Canadian” or “the company”) today announced a CEO transition that activates the company’s succession plan. Owner and current Chief Executive Officer George Brookman becomes Chairman and Company Ambassador of West Canadian. The company was founded in 1952 and was later acquired by George in 1984. Under his leadership, the company grew from a traditional microfilm and reprographic service provider to a modern document management company with services that range from digital printing, signage and graphic design to enterprise content management, digital imaging and on-site managed services. With this move, the company’s current Chief Innovation Officer Karen Brookman is promoted to the role of President and Chief Executive Officer of West Canadian, putting in place the fulfillment of a long-held family dream. “This is such great news for West Canadian. I am so proud that my daughter Karen will take the reins of this extraordinary company. Karen and I have worked closely for many years so I am absolutely certain she is the right leader to take West Canadian into the future. She has already earned the trust of our people and has tremendous energy and passion for our business and for our customers,” said George Brookman. Karen Brookman steps into her new role after joining West Canadian in Calgary as Chief Innovation Officer in 2018. In that role she oversaw the full range of business functions while spearheading innovation initiatives that lead to business growth. The work resulted in the development of an updated business strategy for the company that leverages its strengths in the area of customer service and technical expertise as well as anticipates expansion into new business activities and growth areas. Karen was previously President of Commonwealth Legal, a West Canadian subsidiary company based in Toronto where she worked from 1997 to 2014. Under her leadership, Commonwealth Legal grew from a regional imaging company to an industry-leading national legal document management company. In 2014, Commonwealth Legal was acquired by Ricoh Canada. Karen was appointed Vice President, Services for Toronto-based Ricoh Canada where she oversaw multiple business units with combined revenue of over $100 million. Reflecting on the leadership transition, George noted, “I saw Karen’s drive, determination and business instincts when she was at Commonwealth Legal. She made great advances while with Ricoh Canada and we are fortunate we were able to attract her back to the family business. With her experience, her ability to develop business strategy, and her commitment to building the leadership team to deliver on the strategy, she is the ideal candidate to guide West Canadian on its future path.” As Karen assumes the new position, she shares a perspective on what sets West Canadian apart. “We talk about the importance of culture and values at West Canadian. We want the best and brightest talent to come to the company to build their careers, enjoy their work and contribute to our local community. We are a customer-first organization where we draw from our staff’s creativity and their big ideas. That will not change. In fact, those values and that drive will be more important to us than ever before. We want to continue to service our customers and to empower them to make their businesses more successful. Innovative technology offerings and providing industry leading solutions will be key to our future direction. I look forward to carrying on the legacy started by my father and those before me at West Canadian.” George and Karen have worked with the West Canadian leadership team to develop a detailed transition plan for the business which is being implemented through the balance of the year. As the company’s Chairman and Company Ambassador, George will contribute to corporate strategy, long-term growth planning and key customer relationships. A former Calgary Stampede President and well-known community leader, George will continue to be very connected and involved with local business and community initiatives. About West Canadian Digital Imaging For over 60 years, West Canadian has enabled businesses to manage their information, tell their story and drive change that matters using an unparalleled breadth of innovative and flexible digital solutions that span from back-office to brand. Our services are designed to reduce costs, improve efficiency and provide our customers with the confidence to take their business to the next level. Our rich history and deep roots in the community have forged lifetime relationships with clients, partners and staff across Canada. Headquartered in Calgary, we have offices in Edmonton, Red Deer and Fort McMurray, Alberta as well as Toronto, Mississauga and Sarnia, Ontario. Find us on LinkedIn or follow us @WestCanDigital on Twitter or Facebook. For more information:Stephen LewisTelephone: (403) 472-6574 Email:

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3 Ways to Optimize Space to Establish Brand Awareness

As a business owner or marketer, your goals are to tell your story, create meaningful connections with customers, and produce revenue. While digital marketing has taken the business world by storm, traditional advertising techniques are still proven effective if approached with great strategy and creative. Often, businesses may not even realize the opportunity they have to tell their story by utilizing assets and space in creative ways. Here are three ways businesses can take advantage of space to establish brand awareness. 1) Windows, Walls and Floors If you own a storefront business, do your windows invite and entice new customers to stop by? Or if you work in a corporate office, do your employees and customers love coming to your space? By using your windows, walls and floors in creative ways, you can take your customers on a journey, immerse them in a creative space and create an environment that makes them want to keep coming back. Using vinyl wraps and decals, you can showcase your visual brand, create a colourful and vibrant space, educate your customers and attract new and repeat visitors to your space. 2) Vehicles and Fleets Your company fleet is practically a moving billboard, so if you haven't wrapped it with a creative and eye-catching design, you're missing out on the best type of local advertising! There are several options for branding your fleet. Subtle decals help with brand recognition, while a more elaborate and creative design can show off your company's personality and encourage viewers to visit your website, call your business or visit your storefront. 3) Events From conferences to trade shows, golf tournaments and fundraisers, your business is busy hosting, attending and sponsoring all sorts of events. But are you maximizing your presence in a way that captures the attention of your audience and produces ROI? Signage plays an important role in creating a meaningful brand experience at events. If you can excite the people at your events with creative displays, you'll maximize your return and build connections that last. Just think of those Instagram worthy moments! You don't have to be a creative expert to get started — West Canadian can help with that. Let our experts come to your space, create a vision and design a space you'll never want to leave. Learn More About Creative Signage

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How to Save 25% on Enterprise Print Costs

The costs of managing your print operations seem to be increasing, but the processes, technology and service levels are staying the same. While print is essential to your business, it is a non-core function that can be costly and inefficient if managed poorly. So how can an organization increase efficiency and reduce the costs of its enterprise print operations? Outsource to a Trusted Print Partner When you need a document printed fast, you don’t have time to worry about changing toner. Even IT departments are burdened with inquiries, ongoing maintenance and printing challenges that distract them from their core responsibilities. By outsourcing the management of your onsite print centre, your employees are enabled to focus on their work and empowered by the expertise, cutting-edge technology and innovative solutions a managed print provider can bring to your office. A print partner will manage your vendors, equipment fleet, service calls and more. They'll also track resource allocation, monthly spend and identify process improvements that will help cut costs and increase efficiency in your workplace. Implement a Pay-for-Use Model Procuring the right technology and proper stock of supplies is a common challenge organizations face with their enterprise print operations. Order too much, and you'll be taking up valuable space to store excess supplies. Order too little, and you'll be left with costly last-minute orders that don't always arrive on time. With a single partner managing your print operations, you'll never have to worry about supply allocation again. Using a flat rate model, you can pay for what you need, when you need it, at the same price every time. You'll gain full transparency into your monthly spend and the flexibility to expand and scale operations as needed. Take Advantage of the Perks When you hire a partner for print, they bring with them relationships with other vendors such as materials suppliers, equipment manufacturers and more, giving you access to preferred pricing and bulk order discounts. If your print partner has offsite production facilities, you'll benefit from the flexibility to send larger jobs offsite, reducing the need to send work elsewhere during peak production times. And with expanded capabilities like direct mail, signage and project management, you can work with a single vendor for design, printing, packaging and shipping. With an in-house corporate print centre, you can empower your employees to confidently focus on their most critical priorities while the experts handle the rest. You'll eliminate staffing challenges and improve the efficiency of your workplace by outsourcing non-core functions to a scalable team of experts that integrate seamlessly into your office. Read More About Managed Print Services

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