Calgary Project Management & Direct Marketing: Edmonton: West Canadian

Direct Marketing Services Done Right

Get direct marketing solutions that fit your budget, from complete project management including delivery to Canada Post, to a la carte services as needed.

Strategic Direct Marketing Services

Reach the right people and use your direct marketing dollars wisely with a targeted approach. We offer strategic direct mail services to provide recommendations for list purchasing. We offer targeted segmentation using detailed customer data analysis and unaddressed mail targeting using psychographic and demographic profiling. Let us coordinate with Canada Post to ensure approval prior to printing your materials. 

Project Management Services

Direct mail marketing requires coordination of complex details. Ensure everything is executed seamlessly and reduce the burden on your internal resources with our project management services. We provide data processing, analysis, and detailed work-back schedules for creative, print, finishing and Canada Post mail preparation.  West Canadian will coordinate with key personal sample proofing for your approval to ensure timely delivery.  

Variable Data Processing and Printing

Personalized direct mail allows you to use varying images and text in the same print run. Variable digital printing can test different campaign offers without creating additional versions, prepare eSOMs and required Canada Post documentation and apply Letter Carrier Presort (LCP). Our database management ensures address accuracy, allows for manual correction of data, and editing and updating your database using merge/purge, killfile and dedupe options. 

Direct Mail Preparation

Your direct mail marketing campaign will only reach your targeted audience once it passes through Canada Post. Ensure your mail marketing meets Canada Post standards with our mail preparation services such as Lettermail preparation with eSOMs and validation reports. West Canadian can also provide addressed Admail preparation with eSOM and unaddressed mail preparation including 7ps, bag tags and audits.