Integrated Marketing & Print
Direct Mail Marketing
Create personalized direct mail that sparks intrigue and triggers action.
It can be hard to cut through the noise of online advertising. By integrating direct mail into your campaigns, you can deliver tangible and personalized marketing that triggers action, provides data-driven insights and produces measurable results.
In today’s competitive landscape, customers are increasingly looking for a personalized experience that is catered entirely to their needs. With sophisticated and personalized cross-media marketing campaigns, your organization can build brand awareness, produce quality leads and gain valuable ROI.
Reach Your Audience
Produce Measurable Results
Gain Data-Driven Insights
Develop an Effective Campaign Strategy
Direct marketing is a personalized method of one-to-one communication that entices a target audience to engage with your organization. Take advantage of this medium to increase customer acquisition, brand awareness, upsell with offers and free samples or focus on customer retention. Our direct mail experts will work closely with you to understand your campaign goals and will recommend a strategic approach that maximizes the effectiveness and ROI of your direct marketing campaign.
Capture Attention with Creative Design
Between your brand and your buyer is an emotional connection. We use thoughtful design to tap into that emotion, translating your big ideas into bigger execution.
Our in-house design team, Orange Door Direct, will work with you as an extension of your marketing team. They specialize in creating award winning direct mail campaigns that use highly-effective messaging and thoughtful creative that will drive ROI and give your business a competitive edge.
Personalized Printing & Finishing
Direct mail gets noticed—our brains are hard-wired to pay more attention to it. Personalize your message for everyone on your mailing list using our variable data printing services, allowing you to print individualized text and graphics in a single run.
We finish your piece professionally with services including:
- Scoring, Perforating and Folding
- Laser Printing
- Kitting (Sorting) and Assembly
" We received an innovative piece that connected quite powerfully with our audience. They adhered to our strict brand guidelines, while delivering a superb direct mail piece."
Reach Your Audience with Data-Driven Mailing
Supported by our Canada Post partnership, our teams will help you find your ideal customers and segment audiences by geography, lifestyle, demographics, online shopping habits, and much more.
Our data processing services include:
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Mail Preparation & Delivery
Canada Post offers three distinct types of direct mail, including unaddressed mail, addressed mail and lettermail. Each has their own specifications for data requirements and mail preparation. Our experts will fully manage this process by preparing Statements of Mailing (SOMs), validation reports, bag tags, audits and more.
The Science of Direct Mail
In today’s hyper-digitized world, brands can reach and interact with consumers in more ways than ever. But when it comes to driving action, the end game of all marketing, are all channels created equal? By combining physicality, data and connectivity, direct mail marketing just works. Research by Canada Post has shown that direct mail outperforms digital channels consistently – and, in some cases, significantly.
39%
more effective to combine direct mail and digital marketing.
86%
of Canadians open mail personally addressed to them.
Canada Post Expert Partners
Our in-house design agency, Orange Door Direct, will work as an extension of your marketing team to build a strategic, integrated direct mail campaign that will get results. They specialize in creating award-winning direct mail that uses highly-effective messaging and thoughtful creative to drive ROI and give your business a competitive edge. Orange Door is a proudly recognized Canada Post Smartmail Marketing™ Expert Partner.
